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	<title>Marketing blah blah</title>
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	<link>http://www.marketingblabla.com</link>
	<description>Marketing things that piqued our interest</description>
	<lastBuildDate>Tue, 21 May 2013 08:30:54 +0000</lastBuildDate>
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		<title>Companhia Athletica: a new campaign with a strong message</title>
		<link>http://www.marketingblabla.com/2013/05/health/publicite-de-companhia-athletica/?lang=en</link>
		<comments>http://www.marketingblabla.com/2013/05/health/publicite-de-companhia-athletica/?lang=en#comments</comments>
		<pubDate>Tue, 21 May 2013 08:30:54 +0000</pubDate>
		<dc:creator>aurore_labartino</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[Athletica]]></category>
		<category><![CDATA[Companhia]]></category>
		<category><![CDATA[Companhia Athletica]]></category>
		<category><![CDATA[computerized]]></category>
		<category><![CDATA[informatisées]]></category>
		<category><![CDATA[publicité]]></category>
		<category><![CDATA[switch your routine]]></category>

		<guid isPermaLink="false">http://www.marketingblabla.com/?p=2859</guid>
		<description><![CDATA[This inspired campaign uses electronic components to create characters engaged in athletic activities. ]]></description>
		<wfw:commentRss>http://www.marketingblabla.com/2013/05/health/publicite-de-companhia-athletica/?lang=en/feed/&#038;lang=en</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Maes Beer: get to know us by name</title>
		<link>http://www.marketingblabla.com/2013/05/food/bieres-maes-un-coup-de-pub-genial/?lang=en</link>
		<comments>http://www.marketingblabla.com/2013/05/food/bieres-maes-un-coup-de-pub-genial/?lang=en#comments</comments>
		<pubDate>Tue, 14 May 2013 08:00:52 +0000</pubDate>
		<dc:creator>anne-soizic_bourdaud</dc:creator>
				<category><![CDATA[Food]]></category>
		<category><![CDATA[Beer]]></category>
		<category><![CDATA[Belgique]]></category>
		<category><![CDATA[Bières]]></category>
		<category><![CDATA[Maes]]></category>

		<guid isPermaLink="false">http://www.marketingblabla.com/?p=2864</guid>
		<description><![CDATA[Maes is the second most popular Belgian beer. Maes also happens to be the third most common Belgian surname. To raise the beer’s profile, the Maes company took advantage of its prevalent name and created an efficient and highly effective promotional campaign. How? They offered everyone in Belgium named Maes a free keg of Maes [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Baby&amp;Me</title>
		<link>http://www.marketingblabla.com/2013/04/food/babyme/?lang=en</link>
		<comments>http://www.marketingblabla.com/2013/04/food/babyme/?lang=en#comments</comments>
		<pubDate>Fri, 19 Apr 2013 15:13:50 +0000</pubDate>
		<dc:creator>karine_binetruy</dc:creator>
				<category><![CDATA[Food]]></category>
		<category><![CDATA[&]]></category>
		<category><![CDATA[and]]></category>
		<category><![CDATA[Baby]]></category>
		<category><![CDATA[Baby and me]]></category>
		<category><![CDATA[bébés Evian]]></category>
		<category><![CDATA[bébés nageurs]]></category>
		<category><![CDATA[Evian]]></category>
		<category><![CDATA[me]]></category>

		<guid isPermaLink="false">http://www.marketingblabla.com/?p=2830</guid>
		<description><![CDATA[You’ve seen the roller babies, the swimmer, dancer, and rocker babies. And now, the Evian babies are back in a captivating new episode! This new Evian campaign, “Baby and me,” starts Friday and is sure to appeal to the inner toddler in all of us. Live young! Drink it up here: The campaign features print [...]]]></description>
		<wfw:commentRss>http://www.marketingblabla.com/2013/04/food/babyme/?lang=en/feed/&#038;lang=en</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Apple cider</title>
		<link>http://www.marketingblabla.com/2013/04/hightech/cidre-a-lapple/?lang=en</link>
		<comments>http://www.marketingblabla.com/2013/04/hightech/cidre-a-lapple/?lang=en#comments</comments>
		<pubDate>Tue, 16 Apr 2013 08:00:02 +0000</pubDate>
		<dc:creator>aurore_labartino</dc:creator>
				<category><![CDATA[Food]]></category>
		<category><![CDATA[HighTech]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Cider]]></category>
		<category><![CDATA[Cidre]]></category>

		<guid isPermaLink="false">http://www.marketingblabla.com/?p=2805</guid>
		<description><![CDATA[Take a look at this clever parody of an Apple launch as a way to promote the virtues of apple cider.]]></description>
		<wfw:commentRss>http://www.marketingblabla.com/2013/04/hightech/cidre-a-lapple/?lang=en/feed/&#038;lang=en</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Galaxy S4 horizon</title>
		<link>http://www.marketingblabla.com/2013/04/hightech/lhorizon-galaxy-s4/?lang=en</link>
		<comments>http://www.marketingblabla.com/2013/04/hightech/lhorizon-galaxy-s4/?lang=en#comments</comments>
		<pubDate>Thu, 11 Apr 2013 08:00:15 +0000</pubDate>
		<dc:creator>aurore_labartino</dc:creator>
				<category><![CDATA[HighTech]]></category>
		<category><![CDATA[Galaxy]]></category>
		<category><![CDATA[Galaxy S4]]></category>
		<category><![CDATA[Samsung]]></category>

		<guid isPermaLink="false">http://www.marketingblabla.com/?p=2807</guid>
		<description><![CDATA[Simple, pure, light, bright, and futurist, the image of the new Samsung smartphone, the Galaxy S4, opens the way to an infinite horizon of possibilities. Learn about it: http://www.samsung.com/uk/#]]></description>
		<wfw:commentRss>http://www.marketingblabla.com/2013/04/hightech/lhorizon-galaxy-s4/?lang=en/feed/&#038;lang=en</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why people are carrying on about the latest Air France campaign</title>
		<link>http://www.marketingblabla.com/2013/04/fashion-beauty/bache-publicitaire-recyclee/?lang=en</link>
		<comments>http://www.marketingblabla.com/2013/04/fashion-beauty/bache-publicitaire-recyclee/?lang=en#comments</comments>
		<pubDate>Tue, 02 Apr 2013 08:00:42 +0000</pubDate>
		<dc:creator>ulrica_ogren</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Fashion/Beauty]]></category>
		<category><![CDATA[Air France]]></category>
		<category><![CDATA[Bâche]]></category>
		<category><![CDATA[eshopping.airfrance.fr]]></category>
		<category><![CDATA[publicitaire]]></category>
		<category><![CDATA[recyclée]]></category>

		<guid isPermaLink="false">http://www.marketingblabla.com/?p=2780</guid>
		<description><![CDATA[Air France has literally turned last year’s airport advertising into something totally new: a line of attractive travel bags. On its website, Air France is now offering the bags made from large, recycled Air France banners that were used at Paris-Orly airport. The bags, created in collaboration with Bilum, a prominent French upcycling company, include [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fanta: an ad just to your taste!</title>
		<link>http://www.marketingblabla.com/2013/03/food/fanta-une-publicite-a-deguster/?lang=en</link>
		<comments>http://www.marketingblabla.com/2013/03/food/fanta-une-publicite-a-deguster/?lang=en#comments</comments>
		<pubDate>Wed, 13 Mar 2013 10:43:41 +0000</pubDate>
		<dc:creator>karine_binetruy</dc:creator>
				<category><![CDATA[Food]]></category>
		<category><![CDATA[à déguster]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[Fanta]]></category>
		<category><![CDATA[publicité]]></category>
		<category><![CDATA[taste]]></category>

		<guid isPermaLink="false">http://www.marketingblabla.com/?p=2772</guid>
		<description><![CDATA[One soft drink maker’s latest print campaign relies, in an original and product-appropriate way, on sensory marketing: Fanta is using edible advertising to launch its new taste. Packaged in protective sleeves for binding into magazines, the new full-page ads are made of flavored rice flour so readers can tear off a sample and literally taste [...]]]></description>
		<wfw:commentRss>http://www.marketingblabla.com/2013/03/food/fanta-une-publicite-a-deguster/?lang=en/feed/&#038;lang=en</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Trial by Timeline</title>
		<link>http://www.marketingblabla.com/2013/02/hightech/accuse-par-votre-journal-facebook/?lang=en</link>
		<comments>http://www.marketingblabla.com/2013/02/hightech/accuse-par-votre-journal-facebook/?lang=en#comments</comments>
		<pubDate>Tue, 19 Feb 2013 08:27:50 +0000</pubDate>
		<dc:creator>francoise_pic</dc:creator>
				<category><![CDATA[HighTech]]></category>
		<category><![CDATA[Amnesty International]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.marketingblabla.com/?p=2760</guid>
		<description><![CDATA[In its latest campaign for individual freedoms respect, Amnesty International New Zealand has created a website that uses your own Facebook timeline to show which things we considered ordinary could be used against you in some countries.]]></description>
		<wfw:commentRss>http://www.marketingblabla.com/2013/02/hightech/accuse-par-votre-journal-facebook/?lang=en/feed/&#038;lang=en</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Sephora: Fascinating new corporate communication</title>
		<link>http://www.marketingblabla.com/2013/02/fashion-beauty/sephora-nouvelle-communication-institutionnelle-fascinante/?lang=en</link>
		<comments>http://www.marketingblabla.com/2013/02/fashion-beauty/sephora-nouvelle-communication-institutionnelle-fascinante/?lang=en#comments</comments>
		<pubDate>Wed, 13 Feb 2013 15:04:42 +0000</pubDate>
		<dc:creator>karine_binetruy</dc:creator>
				<category><![CDATA[Fashion/Beauty]]></category>

		<guid isPermaLink="false">http://www.marketingblabla.com/?p=2746</guid>
		<description><![CDATA[Sephora breaks with beauty standards and delivers six stunning visuals for its new corporate campaign. By using the &#8220;Droste effect,&#8221; Sephora creates a visual vibration feeling close to vertigo and focuses on intense and colorful looks. And, to cap it all off,  Sephora creates unique phrases: &#8220;Sublimitude,&#8221; &#8220;Glamourisme,&#8221; &#8220;Attractionisme,&#8221; etc. Source: https://www.facebook.com/sephora.france]]></description>
		<wfw:commentRss>http://www.marketingblabla.com/2013/02/fashion-beauty/sephora-nouvelle-communication-institutionnelle-fascinante/?lang=en/feed/&#038;lang=en</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Strong cheese for a strong mouse</title>
		<link>http://www.marketingblabla.com/2013/01/food/un-cheedar-particulierement-dopant/?lang=en</link>
		<comments>http://www.marketingblabla.com/2013/01/food/un-cheedar-particulierement-dopant/?lang=en#comments</comments>
		<pubDate>Wed, 02 Jan 2013 12:52:15 +0000</pubDate>
		<dc:creator>SLabartino</dc:creator>
				<category><![CDATA[Food]]></category>

		<guid isPermaLink="false">http://www.marketingblabla.com/?p=2734</guid>
		<description><![CDATA[This ad is most likely well-known around the world already, but it made our family laugh out loud so much last weekend that I had to publish it on this blog. It&#8217;s a must-watch!]]></description>
		<wfw:commentRss>http://www.marketingblabla.com/2013/01/food/un-cheedar-particulierement-dopant/?lang=en/feed/&#038;lang=en</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The end of the world is imminent!</title>
		<link>http://www.marketingblabla.com/2012/12/health/la-fin-du-monde-approche/?lang=en</link>
		<comments>http://www.marketingblabla.com/2012/12/health/la-fin-du-monde-approche/?lang=en#comments</comments>
		<pubDate>Wed, 19 Dec 2012 09:04:28 +0000</pubDate>
		<dc:creator>isabelle_saldana</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[Industry]]></category>

		<guid isPermaLink="false">http://www.marketingblabla.com/?p=2700</guid>
		<description><![CDATA[Novotel is taking opportunity of this event to create a special “end of the world” offer, called “21122012revival,” that includes a suite in France with an evening “survival cocktail,” a “new world” breakfast, and a fantastic surprise! For more details about the “21122012revival” offer, visit 21122012revival.com. A countdown to the end, is posted on the [...]]]></description>
		<wfw:commentRss>http://www.marketingblabla.com/2012/12/health/la-fin-du-monde-approche/?lang=en/feed/&#038;lang=en</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Secrets of Chocolate</title>
		<link>http://www.marketingblabla.com/2012/12/food/les-secrets-du-chocolat/?lang=en</link>
		<comments>http://www.marketingblabla.com/2012/12/food/les-secrets-du-chocolat/?lang=en#comments</comments>
		<pubDate>Fri, 14 Dec 2012 15:06:35 +0000</pubDate>
		<dc:creator>francoise_pic</dc:creator>
				<category><![CDATA[Food]]></category>
		<category><![CDATA[campagne]]></category>
		<category><![CDATA[chocolat]]></category>
		<category><![CDATA[événementiel]]></category>
		<category><![CDATA[exposition]]></category>
		<category><![CDATA[promotionnel]]></category>
		<category><![CDATA[sncf]]></category>
		<category><![CDATA[train]]></category>

		<guid isPermaLink="false">http://www.marketingblabla.com/?p=2610</guid>
		<description><![CDATA[A TVG exhibition  proposes that railway stations users in Paris and in the south of France discover the mysteries of chocolate: its origin, history, cocoa beans, processing, know-how implementation...]]></description>
		<wfw:commentRss>http://www.marketingblabla.com/2012/12/food/les-secrets-du-chocolat/?lang=en/feed/&#038;lang=en</wfw:commentRss>
		<slash:comments>0</slash:comments>
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