Marketing blah blah

Can today’s readers be entertained entirely by adverts? Two magazines in the Grenoble area are testing the water, and so far so good.

For about a year Grenoble has been the recipient of two free magazines, one published monthly and one every quarter. The content of these magazines is entirely made of sponsored ‘advertorial’. The monthly “PiliPilli” is a brightly designed glossy magazine that allows the user to cut out the adverts and present them to the featured shops and restaurnats in exchange for reductions in price or freebies. The quarterly “Captiv en Gresivaudien” is an upmarket survey of the new opportunites to spend your money in the Grenoble area. This magazine focuses mostly on interviews with enterprise owners.

This new model seems to be working as it’s been over a year since the two magazines were laucnhed. Apart from the natural summer break both have continued to display fresh advertisers and new content. It’s easier to look at than the phonebook.

Maybe it’s not new, but it’s interesting.
HH’s tagline on their new Concentra upload Website is “We’re local” – see picture attached.
It reminds us somewhat of Harding Marketing’s creation of ideas and target objectives when we searched for our own tagline.