Audi celebrates innovation with a new kind of car photo calendar – one with no photos of cars.
At least, none at first glance …
You have to download an iPhone app to get the full picture, and capture the beauty of mechanical innovation.
Each month, you get not just a pretty picture, but an intriguing blend of communication technologies and augmented reality (AR), a technique that combines a real-world environment with virtual imagery.
Indesit Company, which owns the Hotpoint-Ariston and Scholtes brands, is Europe’s second-largest producer of home appliances, and the group posted sales of €3.2 billion in 2008. The company is known for its well-designed lines, where “Every product answers a need.” 
For several weeks now, our TVs have been screening a remarkable film about the Aqualtis washing machine. The award-winning ad has won more than a dozen international prizes since its production in 2006. It takes us on a dream-like underwater journey, lulled by the sweet melodies of Vangelis. We are far from the realities and guaranteed values conveyed by Vedette’s famous 1972 “Mother Denis” spot and from the technological seduction of that caressing wash Philips promised the now first lady of France in 1989.
Beauty giant L’Oréal is celebrating its centennial year by reinforcing the values of sharing and generosity with “100 Projects.” Focused in the areas of education, scientific research, and self-esteem, the philanthropic projects are designed to assist communities in need all over the world, and every branch of the company is taking part. To mark the occasion, the L’Oréal website is displaying anniversary messages from artists, models, beauty professionals, and scientists. An elegant, comprehensive press file is also available for download.
Anniversary massage for the L'Oréal centennial
Do you want to find out what people are thinking about your brand (or your client’s brand) via just one click? Easy! Noah Brier created a website called http://www.brandtags.net/ — “a collective experiment in brand perception” — where you can do just that. You can also share your own perceptions by typing, in the text field provided, the first word or sentence that pops into your head when you see a brand name. See the Lego example below.
Created in 1995 by Handicapzero, a portal that provides access to vision-related information for prople with partial or complete visual impairment, the Pharmabraille service delivers drug notice information to blind and partially sighted patrons in a number of accessible formats: a Braille transcription of the information can be delivered by post within a 48-hour timeframe; the notice can be viewed on line in large-character format; or an audtio version can be heard and even downloaded as an MP3 file. The website allows users to personalize their background, text color, and text size. The service is totally free of charge.
Remember the really funny Bic ad campaign from last year, in which the famous French pencil brand revisited the funniest mistakes heard by the examiners of the Baccalauréat — the French A-Level exams? French version only, sorry. http://www.dailymotion.com/videox8vi6f
The business cards that Lego employees receive are, in a word, original. Using Lego products in the cards is a brillant idea in itself, but even more creative is the fact that each card is personalised to match its owner’s appearance. What a great way to impress a new business acquaintance! 
source : http://positivesharing.com/2009/02/coolest-business-card-ever/
Paris Match’s 60th birthday was a real publicity coup for biodegradable paint manufacturer SUDLAC. To commemorate its 60th anniversary, French weekly magazine Paris Match painted its logo on the Greenland ice shelf.
The logo. enlarged to the size of a football field, was displayed at the foot of an ice promontory the height of Paris’ Arc de Triomphe. To accomplish the supersized task, Paris Match needed a special biodegradable paint that could withstand Greenland’s extreme (-31° Fahrenheit) temperature.
SUDLAC was the manufacturer chosen to produce it. To reward the SUDLAC R&D team for the work of maximizing the paint’s cold resistance, the magazine displayed the manufacturer’s logo one million times in the 60th anniversary issue. SUDLAC also got a plug on the French Paris Match Web site. The resulting name recognition was quite a motivator for the team!
First there were “concept cars”; now come “concept shoes”. Lamborghini has created an original Web marketing campaign on a pair of high-heeled shoes called the Lamborghini Superleggera .
No detail has been forgotten relating the shoe to the car: the double silencer, the carbon heel, headlights and the angular air inlets, the name of the car scripted on the sides of the shoe.
At the time when car manufacturing is at a low point, the Lamborghini brand created a buzz combining luxury and fashion.
Currently this shoe is just a product of Lamborghini designer Tom Cooper’s imagination.
The future of music industry is in great danger since a listener can easily and illegally download songs. Advertising agencies may have a solution to help the artists. Brands like Toyota decided to link their image with music. Toyota is buying a soundtrack from a given artist and offering it legally on the artist’s Myspace page. The artist gets paid for his work, the Internet user enjoys this free track legally, and Toyota sells its brand. Converse has not only paid an artist but actually purchased music from three artists (Pharell Williams, Julian Casablancas and Santogold) to celebrate the brand’s 100 years. In addition to a well-constructed campaign and fine graphics, Converse created a huge buzz thanks to quality music (available for free download on Converse website) and it’s associated video clip. If major music companies can’t pay the artists, may advertising take their place? Here is the clip of the Converse anniversary track:
The French female magazine “l’Officiel” set up a luxury marketing operation.
3 readers will have the joy of discovering, in the December 08 number, a 1 carat diamond valued 2600 euros (total value: 78000 euros).
It is the first time in press history that such a luxurious gift is to be found at the kiosk.
You will be able to find indices here.
