This short, moving film was created as part of a public awareness campaign.for Douleurs sans Frontières (Pain without Borders). The French not-for-profit, non-governmental organisation (NGO) is dedicated to taking a strongly humanitarian approach to medical care and, especially, pain management:
The French “Ministry of Labour” has created a campaign (Video, posts, Module 3D….) to raise the awareness of employees to combat musculo-skeletal pains caused in the workplace, and making managers aware of this issue. Musculo-skeletal pain can cause a big loss in employee productivity if not treated correctly.
When you hear the sound of the pain in the videos, the message is very obvious.
The Module 3D is very thought provoking.
In order to draw attention to the fact that more than 17.000 children in the UK are hospitalised every year because of second-hand smoke in their homes, The Roy Castle Lung Cancer Foundation has launched an awareness campaign comprised of three posters with very strong visual impact.
Advertising Agency: CHI&Partners, London, United Kingdom
Executive Creative Director: Ewan Paterson
Art Directors: Nick Pringle, Clark Edwards
Copywriters: Nick Pringle, Clark Edwards
Retoucher: Smoke & Mirrors
Photographer: Kelvin Murray
Typographer: Dan Beckett & Craig Ward
Greenzer is a web site about Greener Choices and Lifestyle features making sense of eco-living.
You will find one English and one French version:
This is a campaign of MTV Networks International.
The aim was to raise conciousness on global warming. To make the rising of sea level very tangible, they created the floating board (see on the attached pictures) and that floated on the canals of Amsterdam as if they were held by a submerged person.
Rennes was rewarded with the “Grand prix Stratégies du Marketing des jeunes 2008″ for its anti-alcohol campaign “A ta santé !”.
The tone of this campaign is contrary to what teenagers are used to hearing concerning the use of alcohol. It shows that in communication, it is always a matter of capturing the public’s attention.
The INPES campaign is during a flu epidemic how to make to make people aware of and to modify their daily routines. There are several topics (How to Limit the Flu?) and various means of communication in this campaign (radio operator spot, leaflet, flyer, poster and video).
Part of the promotional campaign is to materialize the flu’s microbes with flying numbers. This is a smart tactic because it looks disgusting… and it has a strong message!
You can see the campaign (menu: actualités/Quelques gestes simples pour limiter la propagation de la grippe !)
The light motive is to use an original choice of the close relation (and not of the person directly concerned) to motivate this campaign about the three forms of cancer: breast cancer, colon cancer and uterus cervix cancer.
Famous designers like Binet, Florence Cestac, Moebius, Nicolas Pierre, Vuillemin et Zep, have donated their talents to sensitize this action.
Humor is a strong way to communicate delicate and serious issues.
Coca-Cola joined forces with Nestlé in the US to launch ENVIGA, a functional beverage with green tea extract that promises to burn calories. This drink contains caffeine and nutrients. A can would be likely to burn between 50 and 100 calories.
Coca-Cola and Nestle associate their drink with sports in a new way. Generally communication for drinks or food brands associated with sports say that their product provides energy to spend, where here it is the opposite. This message is “Drink this and you won’t need to exercise!” while using sport analogies.
The national Institute of cancer launched in June 2007 launched a new summer marketing campaign to make vacationers aware of the dangers of too much sun exposure. the means of communication were interesting and educational which included a web production on the travails of 7 families, tee-shirts, postcards, and a game and trivia web site.
…game and test via the web site.
