Maes is the second most popular Belgian beer. Maes also happens to be the third most common Belgian surname. To raise the beer’s profile, the Maes company took advantage of its prevalent name and created an efficient and highly effective promotional campaign. How? They offered everyone in Belgium named Maes a free keg of Maes beer. Maes launched the campaign on Facebook and, in one day, had tripled its Facebook fans. Not only that, with the company’s encouragement, 7,000 people changed their Facebook name to Maes in order to receive a keg. Raise your glass to a memorable campaign!
You’ve seen the roller babies, the swimmer, dancer, and rocker babies. And now, the Evian babies are back in a captivating new episode! This new Evian campaign, “Baby and me,” starts Friday and is sure to appeal to the inner toddler in all of us.
Live young! Drink it up here:
The campaign features print ads that are equally appealing:
Take a look at this clever parody of an Apple launch as a way to promote the virtues of apple cider.
One soft drink maker’s latest print campaign relies, in an original and product-appropriate way, on sensory marketing: Fanta is using edible advertising to launch its new taste. Packaged in protective sleeves for binding into magazines, the new full-page ads are made of flavored rice flour so readers can tear off a sample and literally taste the ad. To get a flavor of this initiative, visit the brand’s YouTube video.
This ad is most likely well-known around the world already, but it made our family laugh out loud so much last weekend that I had to publish it on this blog. It’s a must-watch!
As this year comes to an end, French public transport operator SNCF distinguishes itself with a charity event that satisfies your sweet tooth.
A TVG exhibition proposes that railway stations users in Paris and in the south of France discover the mysteries of chocolate: its origin, history, cocoa beans, processing, know-how implementation…
Entertainment and tastings are held with the participation of Yves Thuriès, Master Chocolatier and Best Craftsman in France, who will reveal some of his secrets.
All profits made by the train shop will be donated to SOS Rétinite, a charity that fights against blindness.
You can find all the event details on the site Trains Expo SNCF, the event subsidiary of SNCF that offers its event services to Corporate Directions, Departments of Communication, Marketing, Sales and Human Resources to develop their corporate or promotional programs.
Coop, the Swiss supermarket, continues to promote the quality of their products. They offer a store full of healthy food at affordable prices.
“For the love of nature”: This is how the brand Naturaplan, one of Coop’s labels, brings to market a campaign aimed at increasing awareness among consumers— the young ones in particular.
How do you communicate to this young audience without being too traditional?
Coop has collaborated with musicians such as Roman Camenzind, a rising star who has worked with artists such as Lady Gaga and The Game. “I Love” is a song about respecting nature, mixing hip hop and pop music. To that end, the clip humorously combines the clichés of a typical video clip within the context of “nature.”
This video is available in three languages: French, Italian, and German.
From the effervescent, genius of famous French fashion designer Jean-Paul Gaultier come these new designs for the Coca-Cola Light 2012 bottle and the associated ad campaign.
The designs bring together three classic Gaultier themes: the nautical look (day), black corsetry (night), and the tattoo. Even the Coca-Cola bottle looks a little like the playful fashion designer’s fragrance bottles, don’t you think?
We think it’s a successful marketing campaign for a light product, complete with body-shaped bottles and dresses by Jean-Paul Gaultier. How could it miss? The designs are also amazing!
Star Wars strikes again … taste the dark side!
Tying in with the release of STAR WARS EPISODE 1 3D, Quick has launched a range of products inspired by the film series, including a hamburger wearing black. The sandwich, fittingly called the Dark Vador Burger, will be available only between March 2 and March 5, 2012.
Will you use the force to taste it ?
A new concept in high-end online food markets has arisen. Thanks to the website Epicerie de Rungis (grocery store of Rungis), the world’s largest fresh food market – whose location near Paris, France was previously the exclusive domain of food professionals – is now accessible to everyone.
Rungis is a 7,420 billion € (in 2009) business that sells 1.5 tons of foodstuffs daily – foodstuffs that are ultimately consumed by 18 million people. Now the market’s rare, impeccably fresh, high-quality products, which range from lemon caviar and white truffles of Alba to more than 160 different seafood items and a host of other delicacies, are available not only to chefs, but to individual customers as well.
A fact sheet supplying background information (including exact name, origin, history, taste, and preparation) accompanies each item, and delivery in 24 hours and cold chain refrigeration during shipment are guaranteed.
Epicerie de Rungis also has a blog that highlights seasonal products and offers behind-the-scenes views, for example, of the market’s seafood pavilion and poultry areas. The blog and a Facebook page also promote Rungis through the use of games, with € 120 shopping vouchers as prizes.
Especially at this season – the end of the year – full-fledged foodies and demanding amateurs alike can find true culinary happiness at Epicerie de Rungis.
… a follow-up to the article “Cows that go buzz”
Recently, a genuine fake story about a French cattle breeder’s QR-encoded cows went around the world.
The idea came from blogger “Marie Ben” and her friends the “fêlés morbihannais,” big believers in the new tech (and in cows) who chose to channel these enthusiasms towards creating a buzz for the QR-code-plugging website myqreation.fr.
The group developed its viral fake video using real cows, a real operation, real QR codes, a real game, and even a real actor (as the cattle breeder) – and, of course, the help of a few real good friends.
Real or not, the video has achieved its goal: it has gone around the world; it’s been the subject of numerous articles; and apparently it has even impressed two Breton farmers, who are eagerly planning their own real QR campaigns based on the concept of encoded cows.