The champagne brand Perrier-Jouët is blending the old and the new. Swedish artist Barbro Andersson’s artwork based on the brand’s “Belle époque” vintage bottle was inspired by the brand emblem — a swirling flower design that evokes not only the champagne-making process, but also the wine’s swirling bubbles and delicate floral “nose.” Limited-edition prints are on display at select wine cellars and restaurants around the world. http://popsop.com/26467
Ah, the banana! Gentle. sweet, exotic, colorful…and loaded with nutritional benefits. An incredibly simple, pure, incomparable design, the shape of a smile. The Union of Banana Producers of Guadeloupe and Martinique is launching a new campaign on our screens. The 3 short films invite us to be kind and respectful to the delicate fruit. The prosaic everyday activities featured in each film are interrupted by a charming and nostalgic moving-picture postcard (with a great sound track) from the Caribbean Islands. The campaign never mentions price, performance, or technology. It is a sweet, restful armchair voyage, and it is thus a great departure from the advertising norm. 
Total cost of the campaign: half of the union’s annual budget of four million euros (1,5 million euros from producers, supplemented by a 2,5 million euro grant from the European Union and the Office of Overseas Agricultural Economy Development).
Large French supermarket chain Intermarché has launched a global branding campaign that includes:
Eleven years after the advent of its synchronized swimming babies, Evian has revitalized this concept with a new generation of youthful advertising spokespeople – this time, babies who dance on roller skates.
When Badoit needed to create new bottle designs for its Green and Red product lines, the company invited students at the Beaux Arts in Paris to participate in a design competition. The competition would not only help Badoit publicize its new products, but also provide the company wirh fresh ideas without requiring a major financial outlay.
On the Badoit micro-website you can review the 20 finalists and, once the competition ends, see which of them was declared the winner. 
Danette is running a publicity campaign, along the lines of a “Pop Idol” competition, to choose the “Danette of the year.” After a preliminary “casting call” for contestants, the competition has been narrowed to two finalists. Web users can go to www.nouvelledanette.com and vote for their favourite flavor until July 12. While on the Web site, they can also share the two Danettes’ adventures, view videos of the competition, and enter for a chance to win a trip to Hollywood.
YesToCarrots™ is a complete family of paraben-free skin and hair care products combining the anti-oxidant power of beta-carotene from organic fruits and vegetables with the purifying and moisturizing properties of 26 minerals harvested from the Dead Sea. Walgreens began stocking YesToCarrots™ products in 2007. Now, they are also available in stores such as Target and Duane Reade, and Sephora in Europe. What’s more, YesTo™ launched two new product lines last summer: YesToTomatoes™ and YesToCucumbers™.
The Israeli cosmetics company will be introducing its products to media around the world throughout 2009 – a campaign that started with January, February and March launches in Warsaw, London and Milan. YesToCarrots™ will soon be available in close to 30 countries worldwide. Want to know more? Visit the vitaminized and colorful http://www.yes-to-carrots.com/.
Fast-food restaurants have found a new way to combat global recession! “Appetite is developed by eating food, not by spending money.” This is the slogan of the Quick fast-food restaurants’ new brand, Prikiki, which targets the cost-conscious consumer. A meal deal at the incredible price of 4 euros will be the “star” of this new low-cost product line, which will also feature some snacks as low as 1 euro (chips/French fries/fries, hot dogs, hot drinks, milkshakes, yoghurt). The fast-food chain launched its Prikiki range on 31 March — news that is sure to please budget-minded shoppers. The new line will be supported by an intensive marketing campaign that includes radio spots, point-of-sale restaurant advertising, posters, e-mail, and of course a brand Web site. For more information, visit: http://www.quick.fr/dmo/en-ce-moment-400015.html
In reaction to a U.S. 300% importation tax on French Roquefort cheese , some top French Chefs have decided to act . During the French agricultural exhibition in February, they started a campaign “blue, white, red” to promote the Roquefort cheese. Three campaigns will be published in the national press, with the theme “Imagine a world without Roquefort”. An internet site ‘jaimeleroquefort’ is being created to gather people wanting to preserve Roquefort cheese as a unique product and to rise up against the high taxes. www.jaimeleroquefort.fr
Thirty Srawberries Tagada’s are sold every second all over the world, but could Strawberry Tagada become a French marketing example? To celebrate its 40th birthday, the Haribo group launched an unprecedented French marketing campaign, changing its culinary presentation every month. Since January, the French can buy “Chamallows” and “Dragibus” with strawberry Tagada taste, or a one kilo box of the famous strawberries with the 1969′ graphic design. Starting in March , buses will cross France to distribute bags full of candies, and games will be set up on the new Web site of Haribo. During the summer strawberry Tagada will be served on beaches and during the Tour de France. The Haribo group is also launching TV and radio spots. Very few brands can launch a such operation, but according to the French Haribo boss , Jean-Philippe André, “the current economic crisis is both a danger and an opportunity. To emerge strengthened, you should not cut the expenses of consumers’ communication. ” Moreover, after this avalanche of pink sweets in France, Haribo plans to launch new “revolutionary” candies: the Tri-Bü in lemon, strawberry-mango, lemon – strawberry-tea green and lemon, and strawberry-orange.
Next to Belfort, in the Est of France, a local rancher rents hens to bring egg-consumers closer to farm-fresh produce. For 52 Euros per year you get 6 eaggs deliverd to your home for 10 months. That is the “The hen contract”! This program has been a success since the avian flu crisis. In fifteen days the offering jumped from 300 to 600 customers. “We did not expected such a success” said Eric Walger the manager. At the end of the contract you can get the hen alive or ready to cook. During the contract time you can go to visit your hen to see the farming conditions.
A contemporary creative vision of food & sensuality
Philippe Di Méo a part time designer and fulltime restaurant manager, joined with some prestigious creative chefs and some legendary luxury tableware brands such as Baccarat, Christofle… or the orfevrerie silversmith’s trade of Anjou & Goyard. In the aim to offer to the public a collection of some little rituals of tasting, some short moments of pure pleasure, of discovery and shared games. Sabine Pigalle has created some tactful, reserved and elegante movies about the journey from the art of the table to… the bedsheets maybe.
But beyond the artistic and creative performance, this project is a perfect illustration to show how the association between artists and manufacturers can be profitable. In fact some very traditional brand names are often perceived as a little old fashioned, and all of them trade on their tradition and reputation (more than 200 year for Christofle and Baccara, for example) and an idea of luxury as our grandma would choose, and this exhibit gives them new exposure, of a trendy and contemporary vision, to a new audience.
“Souper Fin” de Philippe Di Meo, a French way of life ?
