Marketing blah blah

Air France has literally turned last year’s airport advertising into something totally new: a line of attractive travel bags. On its website, Air France is now offering the bags made from large, recycled Air France banners that were used at Paris-Orly airport. The bags, created in collaboration with Bilum, a prominent French upcycling company, include cabin bags, notebook bags, and travel wallets.  The original banner material has not been altered; only the handles, made of recycled airplane seatbelts, and fasteners have been added. The bags are pieces of art, handcrafted in France by staff members of ESAT (a French organization that employs people with disabilities). You can find the bags on eshopping.airfrance.fr starting from 69 €.

We applaud Air France for creating ads that continue to work long after the campaign has ended.

Sephora breaks with beauty standards and delivers six stunning visuals for its new corporate campaign. By using the “Droste effect,” Sephora creates a visual vibration feeling close to vertigo and focuses on intense and colorful looks.

And, to cap it all off,  Sephora creates unique phrases: “Sublimitude,” “Glamourisme,” “Attractionisme,” etc.

Source: https://www.facebook.com/sephora.france

From the effervescent, genius of famous French fashion designer Jean-Paul Gaultier come these new designs for the Coca-Cola Light 2012 bottle and the associated ad campaign.

The designs bring together three classic Gaultier themes: the nautical look (day), black corsetry (night), and the tattoo. Even the Coca-Cola bottle looks a little like the playful fashion designer’s fragrance bottles, don’t you think?

We think it’s a successful marketing campaign for a light product, complete with body-shaped bottles and dresses by Jean-Paul Gaultier. How could it miss? The designs are also amazing!

The campaign, which launched in April in several European countries,features posters, video ads, humorous and creative « Serial Designer » mini-scenes with marionettes…plus more on Facebook.

My great friend, Claire, from San Jose, California, asked if we had planned to publish an article about the latest Cartier ads. And that made me realize the obvious : Although I had enjoyed watching this commercial on TV for the last two weeks or so in France, we had not said a word about it on our blog. To me, this ads is one of the best story-telling advertisements ever created. All elements such as company values, luxury inspiration, history of the brand and key icons are represented in the journey of this memorable panther. This is a must watch again and again!

To herald the launch of its ‘Ushuaïa Bio’ range of roll-on deodorants, the brand Ushuaïa (Lascad / Groupe L’Oréal) chose advertising agency La Belle & La Bête to create a special Web site. The site takes visitors on an immersive sensory trip, rich in content. The experience includes an invitation to a journey in rich media to discover four destinations associated with the product’s four key ingredients; customers’ video testimonials; a multi-faceted, expert-led bio view; and a co-launched e-mag whose bloggers have links to influential communities on the Web. The site reinforces the media launch of the new range, which includes a TV spot as well as planned on-line promotions on several well-known sites (Yahoo, TF1, MSN, aufeminin.com, Doctissimo). Finally, the three writers who collaborate on the Ushuaïa Bio e-mag are widely respected members of the women’s blogosphere.

http://www.ushuaia-bio.fr/#/les-univers

The Paris tourist and chambers of commerce offices are working together to promote the Parisian Sales. They propose the sales as a cultural discovery of Paris with a guide to discovery and shopping on 5 themes: “The Classic, The Trendy, The Bobochic (bourgeois bohemian), The Creative, and the Fusion Fashionworld”. In the campaign the actress Lou Doillon tells us about her favorite shopping addresses in Paris in a video on the web site. A shopping book of 100 pages is very convenient with addresses, maps, etc. in English and French. The book is available in the tourist offices and also on the web site. This operation is clearly positioned to attract well-to-do international women customers.

Each year at springtime we endure ads to lose weight by drinking miraculous potions to get the ultra power and the perfect six pack – without any effort, of course . Ads also show that we can also get golden, smooth skin without the least little bit of hair.
The hairs don’t escape this rule. In Europe many women don’t shave their legs, instead using an epilation machine either at a beauty institute, or at home. Ouch ! The procedure can be painful. The proof is here.

On French TV we saw a sweetened version of the epilation machine , but the message is clear. The Philips Satinelle epilation machine is so functional that a man can also use it. This ad is glamorous as well as humorous as we think of the Stephen Elliot movie, with a wink, Priscilla Queen of the Desert. Philips makes a real departure from the usual rules of epilation, and womens beauty code in general, for this campaign. The main character of this movie is played by Karis a famous transvestite dancer in Los Angeles. They may be taking a risk but at the same time they’re aming for a new audience: creative, open minded and “bobo”, a French nick name for “bourgeois bohème”, meaning very trendy urban people. The ads are also the reflection of the evolution of our society and a space of personal dreams and creativity. Do the times change? Women have played by men’s rules for a long time, through dress codes, etc., and now women and men can share the beauty tools just as we share a cup of coffee. Why not?

Street billposting campaign and media adverts.

“It’s yellow, it’s ugly, it goes with nothing, but it can save your life”.

This powerful statement by Karl Lagerfeld informs us about the new road security law starting on October 1, 2008. The yellow security jacket will become mandatory in each vehicle along with the emergency triangle. Karl Lagerfeld is “Mister Chanel”, a symbol of elegance and luxury all over the world. Langerfeld’s charming guttural accent and his confident attitude drive home the marketing message. “La sécurité routière” gives us a strong and serious message, with subtle humor.

La Redoute is advertising on television for the first time with two publicity videos, one for fashion and the other for decoration. The videos can also be seen on La redoute websites.

This web site is designed with Creative Suite and Flash to launch OPI’s new line of
Nicole nail lacquers. This site is all about the colors. It’s a good example
of what can be done using CS3 software.
Check out the 36 fresh and vibrant shades, including 12 new colors
for spring and summer. Learn how to shake, pump, and paint with Nic’s sticks.
And discover your true colors by taking a personality test to see
what your subconscious reveals about you. (Jan. 25, 2008)

Everyone with a young daughter should be encouraged to watch this film. touching stuff. It explores the way a girl’s self-esteem can be affected by mothers, mentors, and friends.

Click here.

This L’Oréal event took place on an island owned by a virtual model agency named aspire Model agency, which belongs to a real model agency.

the brand objective was to get closer to its consumers and to enlarge its brand visibility by entering a community-based territory. using a very technical medium, the brand aimed at aligning themselves with the qualities of modernism and avant-garde that are linked to the virtual universe. L’oréal was helped by the interactive media agency andrea Media, which owns virtual offices in Second Life. they built a communication strategy based on “word of mouth” and using the virtual display panels that are for rent in Second Life. they also used the “classical” online tools like chat rooms, messages to bloggers, etc. 250 spectators were present during the contest but the media fallout was much more important thanks to the buzz generated by the event.