There are more and more unmarried women and men in society. They now form a powerful category of consumer. Many companies have targeted this demographic.
Bred Banque Populaire and MasterCard have created Bred Affinity, the first bank card designed for women. The Gold version of the card looks like leather and the Standard version has a pearly effect.
This kind of card targeting women is the first of its kind in France. It’s an international purchasing card with exclusive services (alarm SMS, purchase in 3 installments……).
source : www.e-marketing.fr – Article du 10/12/2007
Smoking cessation in our number one public health priority. one smoker out of two dies because of tobacco a tobacco-related illness and each year 5,000 French citizens are victims of passive smoking.
Less than one year after France imposed a nationwide ban on smoking in most public places (including hospitals, schools and offices), it has been extended the ban to bars, restaurants, hotels, nightclubs – and the most cherished of all locations: the café.
Many health insurance companies have decided to help those who want to stop smoking.
For instance:
Mg built a partnership with the “office national de prévention du tabagisme”, a French office acting for smoking prevention.
The idea is to set-up personal and interactive coaching. the slogan of the campaign: “ tobacco: I stop it. I win.” is a comprehensive program to accompany nicotine addicted people, before, during and after smoking cessation.
AGF proposes to its clients to stop smoking with the “allen carr method” (a psychological and behavioral approach allowing people to stop smoking following a few instructions given during a meeting).
The review “Que choisir” (September 07) titled “Banks = hold-up on your accounts”. a recent survey denounced the continuing inflation on bank fees that are inconsistent with operating costs. this survey also reveals how in 2003, the 8 biggest French banks realized a 1.2 billion-euro profit on cash withdrawals, direct debits, and wire transfers. In September the consumer protection association uFc-Que choisir asked the minister of finance to act on this major issue.
