After a successful first edition in 2010 (550,000 visits, 210,000 videos viewed, 37,000 votes cast, and 50,000 Facebook fans1, MAAF – an insurer with a sense of humor – is once again launching a campaign with the theme of “the French Moaners’ Championship.”
The campaign for the right to “râling” (too bad this is an Anglicism) takes a page from MAAF’s TV ads, in which a dissatisfied customer asks for the manager, who is always able to offer a solution. Thus, the campaign challenges the French (93% of whom admit to bitching often or very often2) to complain, gripe, and grumble with complete legitimacy, while keeping their râling creative and funny. Just one requirement: just as in MAAF’s ads, each improvisation must start with the famous phrase “Call me the manager!”
The 2011 competition runs from September 19 to November 15. Users will vote on the 100 best videos, and the top 30 will be then voted on by a panel of “expert moaners.” The top 10 results will then be announced on television in December – with the best French moaner winning 5000 Euros.
So, if you get an urge to complain, or have some reason for discontent to share, just post your video directly on the “râling” site, www.championnatdesraleurs.com – or try your luck at the auditions, which are scheduled in eight cities in France.
MAAF will also be hosting a Facebook fan page ”The ‘râling’: I groan and I like that,” throughout the campaign.
1 According to a press release from MAAF dated September 3, 2010.
2 According to an OpinionWay survey conducted by the MAAF in 2010.