Maes is the second most popular Belgian beer. Maes also happens to be the third most common Belgian surname. To raise the beer’s profile, the Maes company took advantage of its prevalent name and created an efficient and highly effective promotional campaign. How? They offered everyone in Belgium named Maes a free keg of Maes beer. Maes launched the campaign on Facebook and, in one day, had tripled its Facebook fans. Not only that, with the company’s encouragement, 7,000 people changed their Facebook name to Maes in order to receive a keg. Raise your glass to a memorable campaign!
You’ve seen the roller babies, the swimmer, dancer, and rocker babies. And now, the Evian babies are back in a captivating new episode! This new Evian campaign, “Baby and me,” starts Friday and is sure to appeal to the inner toddler in all of us.
Live young! Drink it up here:
The campaign features print ads that are equally appealing:
Simple, pure, light, bright, and futurist, the image of the new Samsung smartphone, the Galaxy S4, opens the way to an infinite horizon of possibilities.
Air France has literally turned last year’s airport advertising into something totally new: a line of attractive travel bags. On its website, Air France is now offering the bags made from large, recycled Air France banners that were used at Paris-Orly airport. The bags, created in collaboration with Bilum, a prominent French upcycling company, include cabin bags, notebook bags, and travel wallets. The original banner material has not been altered; only the handles, made of recycled airplane seatbelts, and fasteners have been added. The bags are pieces of art, handcrafted in France by staff members of ESAT (a French organization that employs people with disabilities). You can find the bags on eshopping.airfrance.fr starting from 69 €.
We applaud Air France for creating ads that continue to work long after the campaign has ended.
One soft drink maker’s latest print campaign relies, in an original and product-appropriate way, on sensory marketing: Fanta is using edible advertising to launch its new taste. Packaged in protective sleeves for binding into magazines, the new full-page ads are made of flavored rice flour so readers can tear off a sample and literally taste the ad. To get a flavor of this initiative, visit the brand’s YouTube video.
In its latest campaign to promote respect for individual freedom, Amnesty International New Zealand has created an app that searches your own Facebook timeline for scraps of information – information you probably think is unremarkable – that could condemn you in some countries.
Amnesty International personalizes its message by showing you the various punishments you have escaped by having the good fortune to live in a country that respects human rights.
Sephora breaks with beauty standards and delivers six stunning visuals for its new corporate campaign. By using the “Droste effect,” Sephora creates a visual vibration feeling close to vertigo and focuses on intense and colorful looks.
And, to cap it all off, Sephora creates unique phrases: “Sublimitude,” “Glamourisme,” “Attractionisme,” etc.
This ad is most likely well-known around the world already, but it made our family laugh out loud so much last weekend that I had to publish it on this blog. It’s a must-watch!
Novotel is taking opportunity of this event to create a special “end of the world” offer, called “21122012revival,” that includes a suite in France with an evening “survival cocktail,” a “new world” breakfast, and a fantastic surprise!
For more details about the “21122012revival” offer, visit 21122012revival.com. A countdown to the end, is posted on the home page, followed by necessary (and hilarious) survival tactics.
Novotel also provides location details of your new “survival shelter” on their website. (Follow the link at page bottom to learn more.)
Please note: Novotel requires full, nonrefundable payment by credit card at the time of booking…in case the world actually does end.
As this year comes to an end, French public transport operator SNCF distinguishes itself with a charity event that satisfies your sweet tooth.
A TVG exhibition proposes that railway stations users in Paris and in the south of France discover the mysteries of chocolate: its origin, history, cocoa beans, processing, know-how implementation…
Entertainment and tastings are held with the participation of Yves Thuriès, Master Chocolatier and Best Craftsman in France, who will reveal some of his secrets.
All profits made by the train shop will be donated to SOS Rétinite, a charity that fights against blindness.
You can find all the event details on the site Trains Expo SNCF, the event subsidiary of SNCF that offers its event services to Corporate Directions, Departments of Communication, Marketing, Sales and Human Resources to develop their corporate or promotional programs.
Coop, the Swiss supermarket, continues to promote the quality of their products. They offer a store full of healthy food at affordable prices.
“For the love of nature”: This is how the brand Naturaplan, one of Coop’s labels, brings to market a campaign aimed at increasing awareness among consumers— the young ones in particular.
How do you communicate to this young audience without being too traditional?
Coop has collaborated with musicians such as Roman Camenzind, a rising star who has worked with artists such as Lady Gaga and The Game. “I Love” is a song about respecting nature, mixing hip hop and pop music. To that end, the clip humorously combines the clichés of a typical video clip within the context of “nature.”
This video is available in three languages: French, Italian, and German.
Evian-Baby and Me
Air France has literally turned last year’s airport advertising into something totally new: a line of attractive travel bags. On its website, Air France is now offering the bags made from large, recycled Air France banners that were used at Paris-Orly airport. The bags, created in collaboration with Bilum, a prominent French upcycling company, include cabin bags, notebook bags, and travel wallets. The original banner material has not been altered; only the handles, made of recycled airplane seatbelts, and fasteners have been added. The bags are pieces of art, handcrafted in France by staff members of ESAT (a French organization that employs people with disabilities). You can find the bags on 
