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From the effervescent, genius of famous French fashion designer Jean-Paul Gaultier come these new designs for the Coca-Cola Light 2012 bottle and the associated ad campaign.
The designs bring together three classic Gaultier themes: the nautical look (day), black corsetry (night), and the tattoo. Even the Coca-Cola bottle looks a little like the playful fashion designer’s fragrance bottles, don’t you think?
We think it’s a successful marketing campaign for a light product, complete with body-shaped bottles and dresses by Jean-Paul Gaultier. How could it miss? The designs are also amazing!
The campaign, which launched in April in several European countries,features posters, video ads, humorous and creative « Serial Designer » mini-scenes with marionettes…plus more on Facebook.
