Charity begins with a QR code
Is donating to charity one of your New Year’s resolutions this year? Here is an English “ambient marketing” initiative that makes charity as easy as scanning a QR code. 
The British association Simon on the Streets , which provides assistance to the homeless of west Yorkshire’s City of Leeds, is testing the idea of collecting donations via mobile. It works like this: a piece of cardboard imprinted with a QR code is placed near where the homeless congregate. Scanning the QR code takes you to Just Giving, the largest online fundraising community in the UK, a website designed to enable easy, safe charitable donations. Unlike direct donation (which always leaves you wondering if your handout will be used to buy alcohol), when you give via Just Giving, you can be sure that your donation will be put to a good use.
