A new concept in high-end online food markets has arisen. Thanks to the website Epicerie de Rungis (grocery store of Rungis), the world’s largest fresh food market – whose location near Paris, France was previously the exclusive domain of food professionals – is now accessible to everyone.
Rungis is a 7,420 billion € (in 2009) business that sells 1.5 tons of foodstuffs daily – foodstuffs that are ultimately consumed by 18 million people. Now the market’s rare, impeccably fresh, high-quality products, which range from lemon caviar and white truffles of Alba to more than 160 different seafood items and a host of other delicacies, are available not only to chefs, but to individual customers as well.
A fact sheet supplying background information (including exact name, origin, history, taste, and preparation) accompanies each item, and delivery in 24 hours and cold chain refrigeration during shipment are guaranteed.
Epicerie de Rungis also has a blog that highlights seasonal products and offers behind-the-scenes views, for example, of the market’s seafood pavilion and poultry areas. The blog and a Facebook page also promote Rungis through the use of games, with € 120 shopping vouchers as prizes.
Especially at this season – the end of the year – full-fledged foodies and demanding amateurs alike can find true culinary happiness at Epicerie de Rungis.