… a follow-up to the article “Cows that go buzz”
Recently, a genuine fake story about a French cattle breeder’s QR-encoded cows went around the world.
The idea came from blogger “Marie Ben” and her friends the “fêlés morbihannais,” big believers in the new tech (and in cows) who chose to channel these enthusiasms towards creating a buzz for the QR-code-plugging website myqreation.fr.
The group developed its viral fake video using real cows, a real operation, real QR codes, a real game, and even a real actor (as the cattle breeder) – and, of course, the help of a few real good friends.
Real or not, the video has achieved its goal: it has gone around the world; it’s been the subject of numerous articles; and apparently it has even impressed two Breton farmers, who are eagerly planning their own real QR campaigns based on the concept of encoded cows.