Indesit Company, which owns the Hotpoint-Ariston and Scholtes brands, is Europe’s second-largest producer of home appliances, and the group posted sales of €3.2 billion in 2008. The company is known for its well-designed lines, where “Every product answers a need.” ariston_aqualtisFor several weeks now, our TVs have been screening a remarkable film about the  Aqualtis washing machine. The award-winning ad has won more than a dozen international prizes since its production in 2006. It takes us on a dream-like underwater journey, lulled by the sweet melodies of Vangelis. We are far from the realities and guaranteed values conveyed by Vedette’s famous 1972 “Mother Denis” spot and from the technological seduction of that caressing wash Philips promised the now first lady of France in 1989.