Marketing blah blah

As the ad says, there are at least 90,000 applications for the iPhone! Like what. you ask? A wide range of things, ranging from basic essentials (such as the app that lists all the world’s cat breeds) to more esoteric ones – like the one that connects you with the King (Elvis Presley), or the one that lets you use your iPhone to blow out your birthday candles!

Logo of Citizen Connect

Looking beyond such lighthearted uses for the technology, the mayor of Boston, MA has launched “Citizens Connect,” an app that lets Bostonians report city infrastructure issues (potholes, broken lighting, and a variety of other problems, depending on the neighborhood). The app can even send photos and GPS coordinates to accompany complaints. The app was developed at a cost of $25,000 U.S. Asked why it was created, mayor Thomas Menino explains that the goal is to get more citizens involved in keeping Boston running smoothly.

Indesit Company, which owns the Hotpoint-Ariston and Scholtes brands, is Europe’s second-largest producer of home appliances, and the group posted sales of €3.2 billion in 2008. The company is known for its well-designed lines, where “Every product answers a need.” For several weeks now, our TVs have been screening a remarkable film about the  Aqualtis washing machine. The award-winning ad has won more than a dozen international prizes since its production in 2006. It takes us on a dream-like underwater journey, lulled by the sweet melodies of Vangelis. We are far from the realities and guaranteed values conveyed by Vedette’s famous 1972 “Mother Denis” spot and from the technological seduction of that caressing wash Philips promised the now first lady of France in 1989.