The champagne brand Perrier-Jouët is blending the old and the new. Swedish artist Barbro Andersson’s artwork based on the brand’s “Belle époque” vintage bottle was inspired by the brand emblem — a swirling flower design that evokes not only the champagne-making process, but also the wine’s swirling bubbles and delicate floral “nose.” Limited-edition prints are on display at select wine cellars and restaurants around the world. http://popsop.com/26467
The leaders of our planet are meeting this month to determine our environmental fate. Seize the chance to make our voices heard and sign the UN-sponsored climate petition that will be presented at the COP15 UN Climate Change Conference in Copenhagen this December. Add your name to the list of Hopenhagen citizens on:
http://www.hopenhagen.org/
An exemplary usage of microsites and social media to spread the word around the world about actions that need to be taken.
Humor is still one of the best and most creative ways to highlight a message, give a product personality, or simply surprise your customers in an over-advertised world. Consumers are like children: if you make them laugh you are halfway to getting your message across. Here is a selection of really funny campaigns — some simple, some subtle, but always original.
Advertising for luxury brands is spread across more magazine pages than ever. This site reprises some of the glamorous campaigns of 2009.
