Be kind to bananas!
Ah, the banana! Gentle. sweet, exotic, colorful…and loaded with nutritional benefits. An incredibly simple, pure, incomparable design, the shape of a smile. The Union of Banana Producers of Guadeloupe and Martinique is launching a new campaign on our screens. The 3 short films invite us to be kind and respectful to the delicate fruit. The prosaic everyday activities featured in each film are interrupted by a charming and nostalgic moving-picture postcard (with a great sound track) from the Caribbean Islands. The campaign never mentions price, performance, or technology. It is a sweet, restful armchair voyage, and it is thus a great departure from the advertising norm. 
Total cost of the campaign: half of the union’s annual budget of four million euros (1,5 million euros from producers, supplemented by a 2,5 million euro grant from the European Union and the Office of Overseas Agricultural Economy Development).
