Marketing blah blah

American magazine Vanity Fair, as part of its promotion for a book called Vanity Fair’s Proust Questionnaire, is hosting an online mini-quiz that will tell you, based on your answers to 20 probing questions, which famous personality you most resemble. Not sure poor old Marcel Proust would appreciate this “Turbo” version of his questionnaire, but the buzz is working for Vanity Fair – and visitors to the website are enjoying it, as well.

On a personal note, it seems my alter-ego is… Brigitte Bardot! Since I’m not really sure how to take that news, I invite you to form your own opinion.

Want to take the “Turbo Proust” quiz?  Click here

Ah, the banana! Gentle. sweet, exotic, colorful…and loaded with nutritional benefits. An incredibly simple, pure, incomparable design, the shape of a smile. The Union of Banana Producers of Guadeloupe and Martinique is launching a new campaign on our screens. The 3 short films invite us to be kind and respectful to the delicate fruit. The prosaic everyday activities featured in each film are interrupted by a charming and nostalgic moving-picture postcard (with a great sound track) from the Caribbean Islands. The campaign never mentions price, performance, or technology. It is a sweet, restful armchair voyage, and it is thus a great departure from the advertising norm.

Total cost of the campaign: half of the union’s annual budget of four million euros (1,5 million euros from producers, supplemented by a 2,5 million euro grant from the European Union and the Office of Overseas Agricultural Economy Development).