European marketing things that piqued our interest

Bookmark your inspirations

A creative spirit needs a steady diet of new inspiration to stay productive. The problem is that, although the quest for ”eye candy” is a pleasant pursuit, it is also a time-consuming one. Luckily, social networks (again!) understand that lovers of the visual arts are in a never-ending search for new influences — hence, the newest trend: ”art-bookmarking.” The principle is quite simple: Instead of posting a daily inspiration on Facebook or Twitter, you share your latest finds on a dedicated blog (like this one) and oncourage other contributors to add their latest eye-candy treats. The result is an unending flood of  pics bookmarked by thousands of creative spirits worldwide. But it gets even better. As you bookmark other contributors’ posts, the site compiles your feedback in a “likes profile” and then uses that information to serve you with daily inspiration chosen expressly for you! The best-known of these sites is www.ffffound.com , where your spirit can be refreshed by images like this every ten minutes:  

You may also want to try www.dropular.net, which is less design-focused and full of zany imagery. Now go bookmark something!

100 projects for L’Oréal’s first 100 years

Beauty giant L’Oréal is celebrating its centennial year by reinforcing the values of sharing and generosity with “100 Projects.” Focused in the areas of education, scientific research, and self-esteem, the philanthropic projects are designed to assist communities in need all over the world, and every branch of the company is taking part. To mark the occasion, the L’Oréal website is displaying anniversary messages from artists, models, beauty professionals, and scientists. An elegant, comprehensive press file is also available for download.

Anniversary massage for the L'Oréal centenary

Anniversary massage for the L'Oréal centennial

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