Brand perception
Do you want to find out what people are thinking about your brand (or your client’s brand) via just one click? Easy! Noah Brier created a website called http://www.brandtags.net/ — “a collective experiment in brand perception” — where you can do just that. You can also share your own perceptions by typing, in the text field provided, the first word or sentence that pops into your head when you see a brand name. See the Lego example below.
