Large French supermarket chain Intermarché has launched a global branding campaign that includes:
- A new visual identity. The logo was refreshed, and the brand symbol (the musketeer) was re-created to look more modern and more stylized.
- A new look for the website. It is now more ergonomic, with a pleasant color scheme that is easy on the eyes. The content has been recrafted, as well, to reflect the MAG 3 concepts: low everyday prices; convenient locations; and sales outlets that are human in scale.
- Finally, a promotional campaign was launched. The components included promotional flyers, video banners, and a dedicated website with video traps by Pascal Sellem.
Created in 1995 by Handicapzero, a portal that provides access to vision-related information for prople with partial or complete visual impairment, the Pharmabraille service delivers drug notice information to blind and partially sighted patrons in a number of accessible formats: a Braille transcription of the information can be delivered by post within a 48-hour timeframe; the notice can be viewed on line in large-character format; or an audtio version can be heard and even downloaded as an MP3 file. The website allows users to personalize their background, text color, and text size. The service is totally free of charge.
Eleven years after the advent of its synchronized swimming babies, Evian has revitalized this concept with a new generation of youthful advertising spokespeople – this time, babies who dance on roller skates.
When Badoit needed to create new bottle designs for its Green and Red product lines, the company invited students at the Beaux Arts in Paris to participate in a design competition. The competition would not only help Badoit publicize its new products, but also provide the company wirh fresh ideas without requiring a major financial outlay.
On the Badoit micro-website you can review the 20 finalists and, once the competition ends, see which of them was declared the winner.