To herald the launch of its ‘Ushuaïa Bio’ range of roll-on deodorants, the brand Ushuaïa (Lascad / Groupe L’Oréal) chose advertising agency La Belle & La Bête to create a special Web site. The site takes visitors on an immersive sensory trip, rich in content. The experience includes an invitation to a journey in rich media to discover four destinations associated with the product’s four key ingredients; customers’ video testimonials; a multi-faceted, expert-led bio view; and a co-launched e-mag whose bloggers have links to influential communities on the Web. The site reinforces the media launch of the new range, which includes a TV spot as well as planned on-line promotions on several well-known sites (Yahoo, TF1, MSN, aufeminin.com, Doctissimo). Finally, the three writers who collaborate on the Ushuaïa Bio e-mag are widely respected members of the women’s blogosphere.
Fear of unemployment in both the United States and Europe has led to a decline in consumerism and, therefore, sales. To remedy that, new marketing offers are appearing on both sides of the Atlantic to provide the consumer with a ‘bail-out’ in case of job loss. For example, a JetBlue program refunds customers for trips canceled due to unemployment; and a Virgin Mobile USA program covers customers’ wireless service plans for up to 3 months in case of job loss.
Typography is an art. Below are 24 of the most creative alphabets we’ve seen:
Philips recently launched a revolutionary Cinema 21:9 format LCD TV called the Carousel. To promote it, the brand created a great buzz by commissioning Danish director Adam Berg to create an amazing short film (just 2 minutes, 9 seconds long) that immerses the viewer in a 3D hold-up scene inspired by the last Batman film, The Dark Knight. http://www.dailymotion.com/video/x916h9
The video is available on a factual minisite, in high definition and interactive. It’s worth seeing!
With an utterly simple concept and nearly no communication budget, this campaign for a car-washing station in the city of Kiev relied on a team of volunteer drivers of really dirty cars who had an easy assignment. Each volunteer was simply asked to drive his or her car around the city, after scribbling the slogan “wash me,” the name of the station, and the price of a carwash on the dirt-encrusted vehicle — using only a finger.
As compensation, eaxh driver won a free car wash .
The impact was huge: a 35% increase in customers … and a few more clean cars on the streets of Kiev.
Simple, cost-effective, and efficient – what else can you ask of an ad campaign?