The city of Bourgoin-Jallieu has adopted a new logo. The goal was to create a logo that would fly in the face of popular advertising trends, showcasing the city’s dynamism and modernity with an unmistakable message: the city as work of art. The unique approach even included a custom-designed alphabet — a bold vision, and an audacious gamble!
Danette is running a publicity campaign, along the lines of a “Pop Idol” competition, to choose the “Danette of the year.” After a preliminary “casting call” for contestants, the competition has been narrowed to two finalists. Web users can go to www.nouvelledanette.com and vote for their favourite flavor until July 12. While on the Web site, they can also share the two Danettes’ adventures, view videos of the competition, and enter for a chance to win a trip to Hollywood.
This short, moving film was created as part of a public awareness campaign.for Douleurs sans Frontières (Pain without Borders). The French not-for-profit, non-governmental organisation (NGO) is dedicated to taking a strongly humanitarian approach to medical care and, especially, pain management:
YesToCarrots™ is a complete family of paraben-free skin and hair care products combining the anti-oxidant power of beta-carotene from organic fruits and vegetables with the purifying and moisturizing properties of 26 minerals harvested from the Dead Sea. Walgreens began stocking YesToCarrots™ products in 2007. Now, they are also available in stores such as Target and Duane Reade, and Sephora in Europe. What’s more, YesTo™ launched two new product lines last summer: YesToTomatoes™ and YesToCucumbers™.
The Israeli cosmetics company will be introducing its products to media around the world throughout 2009 – a campaign that started with January, February and March launches in Warsaw, London and Milan. YesToCarrots™ will soon be available in close to 30 countries worldwide. Want to know more? Visit the vitaminized and colorful http://www.yes-to-carrots.com/.
We all knew that IKEA was really good at selling kit furniture, but it was quite a surprise to hear about the impending lauch of the first car to be marketed under the IKEA brand! After a two-week, suspense-building teaser campaign that showed a draped automobile shape with a countdown running behind it, IKEA finally revealed the new model on 1 April (hmmmm…). What had the drape concealed? No wheels. No motor. No car at all, in fact. Instead, what was being launched was a new carpool interface for people who want to ride-share on their way to IKEA! Co-developed with the WWF, this cheaper, cleaner way to go shopping is in keeping with IKEA’s eco-friendly attitude. Good idea, good buzz — now we just hope that all the carpoolers don’t plan to buy wardrobes. To see the concept video, click here.
