Media coverage of exceptional proportions, an online video gone viral with more than a million views, a new sponsor at the bargain price of 16 100 euros, and a 7 550 euro donation to the Association for Research against Brain Tumors (ARTC): these are the first fruits of an extraordinary marketing effort by Romain Mesnil, production company KiciProd, and SportlabGroup.
The Web video of Mesnil — 2007 world silver medallist pole vaulter – conspicuously NOT wearing his previous sponsor’s jersey was launched on 26 March. An early April Fool? No, just a fresh approach to finding sponsorship in lean times while drawing public attention to a worthy cause.
The point of the video was to publicise Mesnil’s auction of his 2009 season on eBay, where even companies with limited financial resources had a chance to make a sponsorship bid. Also auctioned were his jersey and several other personal items. All the money collected went to charity.
The new sponsor is OVH (On Vous Héberge), a company specializing in Web hosting and a newcomer in the area of sports sponsorship.
This unusual marketing concept might be one of the most successful ways in history to gain exposure!
The business cards that Lego employees receive are, in a word, original. Using Lego products in the cards is a brillant idea in itself, but even more creative is the fact that each card is personalised to match its owner’s appearance. What a great way to impress a new business acquaintance!
source : http://positivesharing.com/2009/02/coolest-business-card-ever/
In Amsterdam, a fresh street marketing campaign has been launched by Fitness First, a Netherlands-based health club operator. The principle is very simple: Whenever someone occupies the bench in one downtown bus shelter, his or her actual weight is shown on a screen overlaid on the club’s display advertising. This campaign may make some people smile, but it is sure to make others very uncomfortable: weight is still a taboo subject in our society.
Fast-food restaurants have found a new way to combat global recession! “Appetite is developed by eating food, not by spending money.” This is the slogan of the Quick fast-food restaurants’ new brand, Prikiki, which targets the cost-conscious consumer. A meal deal at the incredible price of 4 euros will be the “star” of this new low-cost product line, which will also feature some snacks as low as 1 euro (chips/French fries/fries, hot dogs, hot drinks, milkshakes, yoghurt). The fast-food chain launched its Prikiki range on 31 March — news that is sure to please budget-minded shoppers. The new line will be supported by an intensive marketing campaign that includes radio spots, point-of-sale restaurant advertising, posters, e-mail, and of course a brand Web site. For more information, visit: http://www.quick.fr/dmo/en-ce-moment-400015.html
Discover this website! http://www.joelapompe.net/ For more than 9 years a man did secretive, methodical work… his pseudonym is Joelapompe . He sought, compared, and studied many advertising campaigns of various products all over the world. In this site you can find information and hierarchical topics of all advertising campaigns that he has indexed! You can consult as often as possible to avoid duplication and maintain originality.
The agency Weap-on has made two video clips for the dog food brand Specific (laboratory located in Dechra, France). The first video clip is a parody of the ad “Nespresso” featuring George Clooney. http://www.strategies.fr/actualites/marques/109378W/warf-else.html The second video clip is inspired from famous L’Oréal campaigns. http://www.strategies.fr/support/autre/111691/dechra-france-nourriture-pour-chiens-specific-fevrier-2009.html
In reaction to a U.S. 300% importation tax on French Roquefort cheese , some top French Chefs have decided to act . During the French agricultural exhibition in February, they started a campaign “blue, white, red” to promote the Roquefort cheese. Three campaigns will be published in the national press, with the theme “Imagine a world without Roquefort”. An internet site ‘jaimeleroquefort’ is being created to gather people wanting to preserve Roquefort cheese as a unique product and to rise up against the high taxes. www.jaimeleroquefort.fr