Will advertising save music?
The future of music industry is in great danger since a listener can easily and illegally download songs. Advertising agencies may have a solution to help the artists. Brands like Toyota decided to link their image with music. Toyota is buying a soundtrack from a given artist and offering it legally on the artist’s Myspace page. The artist gets paid for his work, the Internet user enjoys this free track legally, and Toyota sells its brand. Converse has not only paid an artist but actually purchased music from three artists (Pharell Williams, Julian Casablancas and Santogold) to celebrate the brand’s 100 years. In addition to a well-constructed campaign and fine graphics, Converse created a huge buzz thanks to quality music (available for free download on Converse website) and it’s associated video clip. If major music companies can’t pay the artists, may advertising take their place? Here is the clip of the Converse anniversary track:
Quelle bonne initiative ! Tout le monde y trouve son compte, les particuliers, les musiciens, les publicitaires et du coup meme les graphistes ou metteur en scène ! Genial
Effectivement une initiative qui a le mérite, outre l’aspect pécunier, de créer de la “richesse”, de faire se rencontrer des mondes différents qui peuvent “s’entraider” les uns les autres. A suivre…