Marketing blah blah

The Paris tourist and chambers of commerce offices are working together to promote the Parisian Sales. They propose the sales as a cultural discovery of Paris with a guide to discovery and shopping on 5 themes: “The Classic, The Trendy, The Bobochic (bourgeois bohemian), The Creative, and the Fusion Fashionworld”. In the campaign the actress Lou Doillon tells us about her favorite shopping addresses in Paris in a video on the web site. A shopping book of 100 pages is very convenient with addresses, maps, etc. in English and French. The book is available in the tourist offices and also on the web site. This operation is clearly positioned to attract well-to-do international women customers.

Microblogging and Twitter.com explained in a playful video. Recommended to everyone who wants to understand what microblogging is without, having to experience it.

But then, come on, try it, it’s so easy…. to become a microblogging addict!

The French “Ministry of Labour” has created a campaign (Video, posts, Module 3D….) to raise the awareness of employees to combat musculo-skeletal pains caused in the workplace, and making managers aware of this issue. Musculo-skeletal pain can cause a big loss in employee productivity if not treated correctly.

When you hear the sound of the pain in the videos, the message is very obvious.

The Module 3D is very thought provoking.

The economic crisis is the catalyst for Volkswagen advertising its cars as a judicious financial investment. Five humerous movie clips show car traders, addicted to bad investments, in group therapy in the manner of Alcoholics Ananymous.

France Telecom’s Orange has teamed up with the famous disposable consumer goods firm BIC to launch a branded mobile phone: the BIC®phone.

The concept and the distribution channel are original. The prepaid phone is sold with 60-minutes worth of credit in tabacs, convenience stores, and supermarkets. It is designed to have basic features with just voice calls and text messaging. Consumers can just open the pack and make a immediate call. Available at 49 Euros, including tax, the phone remains operable for 2 months from the time the phone is activated, although purchasers need to register with Orange to claim the full time allowance.
In a few more months we’ll see how it will be welcomed by consumers.

In order to draw attention to the fact that more than 17.000 children in the UK are hospitalised every year because of second-hand smoke in their homes, The Roy Castle Lung Cancer Foundation has launched an awareness campaign comprised of three posters with very strong visual impact.

http://www.roycastle.org

Advertising Agency: CHI&Partners, London, United Kingdom
Executive Creative Director: Ewan Paterson
Art Directors: Nick Pringle, Clark Edwards
Copywriters: Nick Pringle, Clark Edwards
Retoucher: Smoke & Mirrors
Photographer: Kelvin Murray
Typographer: Dan Beckett & Craig Ward