Marketing blah blah

Next to Belfort, in the Est of France, a local rancher rents hens to bring egg-consumers closer to farm-fresh produce. For 52 Euros per year you get 6 eaggs deliverd to your home for 10 months. That is the “The hen contract”! This program has been a success since the avian flu crisis. In fifteen days the offering jumped from 300 to 600 customers. “We did not expected such a success” said Eric Walger the manager. At the end of the contract you can get the hen alive or ready to cook. During the contract time you can go to visit your hen to see the farming conditions.

Here is a very relevant advertising video of the famous sports brand ASICS. (Asics was rewarded for the best design at the Eurobest 2008 festival of European advertising).

http://www.dailymotion.com/videox7fewe

This year the fifth annual Deutsche Welle International Weblog Awards – The BOBs – were celebrated.

More than 8,500 blogs from all over the world were nominated for the BOBs (the blog equivalent of the Oscars).The public can cast their votes for the best weblogs, videoblogs, and podcasts in 11 languages on www.thebobs.com to help choose who wins the people’s choice award in each of the 16 different categories. Once the online votes closed to the public, the international jury of bloggers, media experts, and journalists meets to determine who deserves to be the ‘best of the blogs’.

This year, users from all over the world contributed more than 8,500 nominations for the BOBs – a 20% increase from last year – and the jury narrowed the selection to the best 11 candidates in each category. In the ever-expanding global blogosphere, the BOBs are unique in its inclusion of so many languages. The competition recognizes blogs and podcasts produced in Arabic, Chinese, German, English, French, Dutch, Farsi, Indonesian, Portuguese, Russian, and Spanish.

The winners were announced at an awards ceremony on November 27^, 2008 at the Museum for Communication in Berlin.

Yoani Sánchez from Cuba won the award for the best Weblog with her blog called “Generación Y”.

To find out more on the winners in each category and on this internationally renowned awards ceremony for Blogs, go to http://www.thebobs.com

Interesting other piece of information too, The BOBs 2008 were supported by Hewlett-Packard, HTC, Freecom, O’Reilly and Sevenload.