Marketing blah blah

The 55th Cannes Lions International Advertising Festival (IAF) took place this year. The IAF is generally regarded as the most prestigious international advertising festival.

The winner of the “Design Lions” category was the Design/Advertising Agency: TURNER DUCKWORTH: London & San Francisco, for designing a new visual identity and packaging system for the Coca-Cola company.

The below brief and more information can be can be found at: www.canneslions.com/winners/design/

Brief/Objectives/Goals:

Over the years, Coca-Cola’s visual identity had become cluttered and uninspiring, diluting the brand’s iconic status. The brand was losing its charm and cultural relevance.

Coca-Cola developed a new creative idea with the goal of setting the brand back on track. This idea was “Coke brings joy”, a simple statement about the happiness the product brings.”

There are more and more unmarried women and men in society. They now form a powerful category of consumer. Many companies have targeted this demographic.

Bred Banque Populaire and MasterCard have created Bred Affinity, the first bank card designed for women. The Gold version of the card looks like leather and the Standard version has a pearly effect.

This kind of card targeting women is the first of its kind in France. It’s an international purchasing card with exclusive services (alarm SMS, purchase in 3 installments……).

source : www.e-marketing.fr – Article du 10/12/2007

This post won’t contain any link, because I was not able to find out where to address the GM’s web master. However you can get more information/video on GM’s corporate Web site.

During a speech at the 2008 North American International Auto Show, General Motors Chairman and CEO Rick Wagoner reinforces GM’s commitment to alternative energy sources. As stated in the France 2 ‘JT’ on Tuesday, May 3rd, GM’s strategy is now to concentrate on hydrogen-powered cars. Can we finally hope to see a clean energy powered car in the next years, thanks to North American efforts? We often have the impression, from an European perspective, that American engagement into causes is slow; however, we need to admit that there is often successful efficiency.

This web site is worth a visit!

HEMA is a Dutch store, existing since 1926 in Amsterdam. There are now 150 stores all over Holland, Belgium, Luxemburg, and Germany.

The web site is in Dutch, but just wait a few seconds and see what happens to the products on the web page. This company has got a good sense of humor and creativity!

http://producten.hema.nl/

The Grenoble Business School of Management released its first report on the “Institute Sport & Management” at the end of 2007. This initiative is based on 3 types of actions:

- Applied research: To think about topics such as “the meaning of the Olympics today”. With the recent events around the Bejing 2008 Olympic Games, this subject sounds crucial for future generations. The Institute has also launched some applied research on Sponsoring and Human Resource Management. Already many top-level sport people have joined the initiative as well as major companies involved in worldwide business.

- Education: To offer top-level athletes an opportunity to follow an MBA program or similar during their athletic career so they hold a recognized degree at the end of their athletically competitive years. The Institute Sport & Management also proposes programs to train coaches. François Leccia, the leader of the Institute, is actually one of the co-authors of a book (“Le management à l’école du Rugby”) on management strategy based on the best practices learned from the Rugby.

- Relationship between sport and business environments: To create a link between both environments, as well as the country’s education systems, in bringing all sports values such as conviviality, pleasure, teamspirit, etc. The vocation of these initiatives is to bridge the gap between these environments and define how they may benefit from each other from a cultural and human perspective.

The first meeting of the Applied Research will be held at the swimming circle of Marseille (France) on July 18-19, 2008. Many personalities from the worldwide sporting community and the business community will be attending the event, such as Florence Masnada (triple Olympic medal-holder) and companies like Lagardère Group and Capgemini.

To find out more about the Institute Sport & Management, visit the Grenoble Business School of Management Web site here http://www.grenoble-em.com/1075-institut-sport—management-1.aspx

The 2008 French Open website is on line. This new version is more user friendly and Web 2.0 oriented.

http://www.roland-garros.fr/

As the Marathon chocolate bar emerges from its 18-year hibernation, does it point to a new wave of retro candy, or a neat cover-up for a creative slump?

Originally called ‘Marathon’, and changed to the globally-used name Snickers, the UK division of Mars Inc. has been rumored to be bringing the Marathon back as a limited edition.

Following the successful revival of ‘Opal Fruits’ and Cadburys ‘Wispa’ bar, it seems that mining old products for rose-tinted revivals is a good way to boost revenue in the face of a lack of recent innovations. But the real question remains…….. Can I still eat a whole snickers in under 40 seconds?

( Image from Daily mail )

Street billposting campaign and media adverts.

“It’s yellow, it’s ugly, it goes with nothing, but it can save your life”.

This powerful statement by Karl Lagerfeld informs us about the new road security law starting on October 1, 2008. The yellow security jacket will become mandatory in each vehicle along with the emergency triangle. Karl Lagerfeld is “Mister Chanel”, a symbol of elegance and luxury all over the world. Langerfeld’s charming guttural accent and his confident attitude drive home the marketing message. “La sécurité routière” gives us a strong and serious message, with subtle humor.

Orange French mobile phone, internet provider. TV Adverts.

Sweet, poetic, and tender. It is the new ad slogan for Orange TV on demand. This system allows you to choose the best time to watch your favorite TV show and the ability to rewatch the programs for one month. To convey this idea, the actors in the ad perform in a surprizing reverse mode.

Rennes was rewarded with the “Grand prix Stratégies du Marketing des jeunes 2008″ for its anti-alcohol campaign “A ta santé !”.
The tone of this campaign is contrary to what teenagers are used to hearing concerning the use of alcohol. It shows that in communication, it is always a matter of capturing the public’s attention.