The INPES campaign is during a flu epidemic how to make to make people aware of and to modify their daily routines. There are several topics (How to Limit the Flu?) and various means of communication in this campaign (radio operator spot, leaflet, flyer, poster and video).
Part of the promotional campaign is to materialize the flu’s microbes with flying numbers. This is a smart tactic because it looks disgusting… and it has a strong message!
You can see the campaign (menu: actualités/Quelques gestes simples pour limiter la propagation de la grippe !)