CuteCircuit is the first company to merge wearable products and telecommunication technology to create emotionally rich experiences for consumers in the fashion, sport, and communication markets.
They develop wearable technologies and smart textile-based intelligent garments based on what is known as interaction design. Interaction Design consists in the development of interfaces that focus on responding to the user’s experience, also known as user centered design. It is widely recognized by companies such as Apple, Adidas, Nike, Hitachi, Canon, Sony, Ideo who apply it to new product development to enrich the experience. A few of their star products include:
The Hug Shirt is a wearable Bluetooth accessory for your mobile phone. The Hug Shirt allows exchanging the physical sensation of being hugged over distance through telecommunication networks.
The KineticDress is part of the Transfor-Me collection developed for the NEMO Science museum in Amsterdam. The KineticDress changes color and pattern depending on the activity of the wearer.
The Accessory Nerve is a Bluetooth wearable accessory for mobile phones. When the Accessory Nerve receives an incoming call the fabric pleats on the sleeve change pattern.
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