Marketing blah blah

CuteCircuit is the first company to merge wearable products and telecommunication technology to create emotionally rich experiences for consumers in the fashion, sport, and communication markets.

They develop wearable technologies and smart textile-based intelligent garments based on what is known as interaction design. Interaction Design consists in the development of interfaces that focus on responding to the user’s experience, also known as user centered design. It is widely recognized by companies such as Apple, Adidas, Nike, Hitachi, Canon, Sony, Ideo who apply it to new product development to enrich the experience. A few of their star products include:

Hug Shirt

The Hug Shirt is a wearable Bluetooth accessory for your mobile phone. The Hug Shirt allows exchanging the physical sensation of being hugged over distance through telecommunication networks.

KineticDress

The KineticDress is part of the Transfor-Me collection developed for the NEMO Science museum in Amsterdam. The KineticDress changes color and pattern depending on the activity of the wearer.

A-Nerve

The Accessory Nerve is a Bluetooth wearable accessory for mobile phones. When the Accessory Nerve receives an incoming call the fabric pleats on the sleeve change pattern.

Check out their web site:
http://www.cutecircuit.com/projects/wearables/

VINCI has won the prize Femino of silver (Femino d’argent) for its 2007 advertising campaign “Real success is the success you share”.

The Femino of silver rewards the least sexist advertising of the year.

It seems like the valuation of the feminine work in traditionally male professions was the most appreciated. The campaign was to show the public the reality of professional careers proposed to girls isn’t the standard model the public typically expects.

As a reminder, VINCI’s campaign was an original and engaged advertising campaign, putting forward the humanist and social values of the group under the theme: “Real success is the success you share”. Announcements published in the press magazine illustrate the commitments of VINCI. They stage four co-workers of the group, two women and two men, testifying of the social model of the group. And the TV ad showed that major accomplishment built by teamwork.

In 2001, VINCI had already won the prize of the least sexist ads of the year awarded by the Association of the women journalists for its recruitment campaign “Creators, Inventors, Entrepreneurs”.

The campaign is also based on the engagement undertaken by VINCI to realize an audit on the various-and-equal opportunities policy of the group.

In 2007, the agency of social notation Vigeo audited 40 European subsidiaries and 1 000 employees of the group. A public announcement of the results took place on March 26th, 2008 in the national museum of the history of the immigration. It assessed the audit and analyzed the key points and the communication pillars of the policies reviewed in concern of women, the disabled, immigrants, and senior citizens.

This is an excellent example of consistency in image communication. And the good news is that this brand positioning has a future, because it gives hope to the public of a better and fairer working world, in which we are all have a stake.

For a refresh, here is the URL of campaign “Real success is the success you share” http://www.vinci.com/vinci.nsf/en/publicite-index-en.htm

Nike has become a master in the art of street marketing, as we can see every day as the Nike logo is seen more on our streets. This campaign is from Asia.

An excellent street marketing operation launched by Nike in a few streets of the United States.

You won’t chew the top of your Bic pen anymore, because now you can eat with it. The new Bic pen, the “Din-ink” includes on the top a knife, a fork, or a spoon. This product won the Macef Design Award 2008 in Milan Italy, responding to the theme “Dinning in 2015″.

Remember the Bic story: 1949 the Baron Bich bought the license from the Biro brothers. A few years later, in 1952, the inescapable Bic Cristal was selling more than 200 000 pieces per day, and more than 100 billion since this time. Raymond Savignac, famous French graphic designer, worked on the advertising and the brand name never stopped growing. Even the Cristal Bic pen is in the French modern art museum! This revolutionary simple writing tool can now also revolutionize your lunch meetings too.

La Redoute is advertising on television for the first time with two publicity videos, one for fashion and the other for decoration. The videos can also be seen on La redoute websites.

A concept “invented” by Apple, the widget is an attractive mini-application linked to the Internet and displayed on the computer screen providing real-time information.

http://en.wikipedia.org/wiki/GUI_widget

Fnac has launched the widget “My fnacmusic” customizable according to its user’s musical tastes. In real time, the user is informed about the release a new album by an alert and also special operations like flash sales and happy hours on the price of downloading.

A Widget can carry sponsored links and thus promote your service or your company among many communities, very quickly.

Telefonica has decided to put their Alliance Partnerships online through a portal that :

1) Publishes information and news on their Alliances partnerships

2) Gives customers an opportunity to propose and create new Alliances themselves

3) Allows nationwide Alliances to go global by making the portal available to all Spanish speaking countries and in the near future creating an English and Portuguese versions of the portal located at http://www.telefonica.es/planeta/es/index.html Alliance partnerships are in itself a way of enriching base offerings. Through this portal, Telefonica will make sure their customers do not go to Alliance partner Web sites to get more information on their Alliance partner offerings….. (Stephanie….I do not understand the content of the last sentance.)…….. They will also make sure that the Alliance partnerships their customers really want will be established, and they will get the benefits of going global to leverage best practices across borders.

Clients with key strategic alliance partnerships can leverage this portal to enrich their base offerings and establish preference for their brand.

In a world where cell phones flood emergent countries, Google has developed promotional solutions adapted to mobile support. The Mobile Google team has announced the launch of promotional images for cell phones. This service, for which Google proposes visual examples, works according to the AdWord principle : the promotion is targeted according to key words entered by the users. Proposed images weight no more than 3 kilos octets, and are available under several formats in order to fit the cell phone’s screen size.