Dolby Laboratories’ new visual identity
The respected brand Dolby needed to refresh its visual identity to avoid being seen as out of date. The Dolby’s familiar logo was recently simplified and updated. The creative agency (Turner Duckworth) created a logo system to clarify Dolby’s many product offerings and an image concept to be applied to everything from data sheets to advertising. The contemporary new look helps communicate Dolby’s evolution from an ‘audio technology’ to an ‘entertainment technology’ brand.
