Marketing blah blah

Smoking cessation in our number one public health priority. one smoker out of two dies because of tobacco a tobacco-related illness and each year 5,000 French citizens are victims of passive smoking.
Less than one year after France imposed a nationwide ban on smoking in most public places (including hospitals, schools and offices), it has been extended the ban to bars, restaurants, hotels, nightclubs – and the most cherished of all locations: the café.
Many health insurance companies have decided to help those who want to stop smoking.

For instance:

Mg built a partnership with the “office national de prévention du tabagisme”, a French office acting for smoking prevention.
The idea is to set-up personal and interactive coaching. the slogan of the campaign: “ tobacco: I stop it. I win.” is a comprehensive program to accompany nicotine addicted people, before, during and after smoking cessation.

AGF proposes to its clients to stop smoking with the “allen carr method” (a psychological and behavioral approach allowing people to stop smoking following a few instructions given during a meeting).

Everyone with a young daughter should be encouraged to watch this film. touching stuff. It explores the way a girl’s self-esteem can be affected by mothers, mentors, and friends.

Click here.

This L’Oréal event took place on an island owned by a virtual model agency named aspire Model agency, which belongs to a real model agency.

the brand objective was to get closer to its consumers and to enlarge its brand visibility by entering a community-based territory. using a very technical medium, the brand aimed at aligning themselves with the qualities of modernism and avant-garde that are linked to the virtual universe. L’oréal was helped by the interactive media agency andrea Media, which owns virtual offices in Second Life. they built a communication strategy based on “word of mouth” and using the virtual display panels that are for rent in Second Life. they also used the “classical” online tools like chat rooms, messages to bloggers, etc. 250 spectators were present during the contest but the media fallout was much more important thanks to the buzz generated by the event.

The brand le coq will premiere 3 films, 7 news paper ads, and various banners throughout Europe to promote “the pleasure of sport”. Yannick and Joakim noah, Sébastien Loeb, and Frédéric Michalak will showcase in this marketing campaign.

http://www.lecoqsportif.com

Are you a member of Facebook.com? You may have issues erasing your personal information.Some users have discovered that it is nearly impossible to remove themselves entirely from Facebook, setting off a fresh round of concern over the popular social network’s use of personal data. While the Web site offers users the option to deactivate their accounts, Facebook servers keep copies of the information in those accounts indefinitely. Indeed, many users who have contacted Facebook to request that their accounts be deleted have not succeeded in erasing their records from the network.

To read the entire article, click here.

The puma sports brand launched a stunning street marketing campaign to promote its new collection. puma will suspend products to balloons that are distributed to bystanders in the commercial streets of big cities.

The campaign was launched in antwerp. the puma Shop on Meir Street (where Zara, h&M, Massimo Dutti are also located) will begin its operation on March 17. 2000 helium-inflated balloons, shaped like golf balls, will be suspended above the puma shop. the balloons will be captured by local pedestrians and shoppers.

Similar events will be held this summer in London, Miami, Los angeles, Sydney, Stockholm, and Shanghai.

The review “Que choisir” (September 07) titled “Banks = hold-up on your accounts”. a recent survey denounced the continuing inflation on bank fees that are inconsistent with operating costs. this survey also reveals how in 2003, the 8 biggest French banks realized a 1.2 billion-euro profit on cash withdrawals, direct debits, and wire transfers. In September the consumer protection association uFc-Que choisir asked the minister of finance to act on this major issue.

The national Institute of cancer launched in June 2007 launched a new summer marketing campaign to make vacationers aware of the dangers of too much sun exposure. the means of communication were interesting and educational which included a web production on the travails of 7 families, tee-shirts, postcards, and a game and trivia web site.

…game and test via the web site.

http://www.e-cancer.fr/soleilmodedemploi